Yatrigan kripya dhayan de Train no XXXXX Kurkure family Express , platform no 1 se ravana hone ko taiyar hai!!!!
This was probably the announcement at Delhi railway station on 5 May 2016 which will continue to be announced across 12 stations including Sawai Madhopur, Surat, Lokamanya Tilak Terminal, Pune, Tirupati, Chennai, Vijaywada, Bhubaneshwar, Chitpur, Mughalsarai and Kanpur central.
PepsiCo collaborated with Indian Railways for this eight days special train which would cover many parts of India . The method itself reflects the idea of bringing families together across India to chat and enjoy Kurkure. Parineeti Chopra and Kunal Kapoor the brand ambassador of Kurkure inaugurated the train
Targeting the hearts of families by making it a family snack , the way marketing is done by PepsiCo the idea is actually super, today, where everybody is occupied with digital tool, may be mobiles laptops taking a train tour is brilliant since it makes one cuts off from mobile and the internet for time being thanks to network in India , one gets time for people around. building relations with you loved ones is much easier when no disturbance is there.
The company has taken care of cost as well in the marketing campaign the entire interior designing was done by students of arts colleges in India through a contest.
But wait a sec! The train doesn't stop the journey here the marketing managers have thought something more lucrative and innovative idea to boost the brand Kurkure , The scheme is to have many recipe contests and the winners from each zone (East, West,North , South) would be given a tour package Europe as a prize. “Families bonding over snacks and conversations have always been at the core of Kurkure,” said Partho Chakrabarti, vice president-snacks category, PepsiCo India.
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