Indian culture is so rich , so vast from Ramayana to Gita, from Vedas to Upanishads its full of knowledge and a big source of enlightenment. Yoga by Patanjali has been an integral part of it . but somewhere somehow it was a forgotten part of history and by the efforts of Baba Ramdev Yog once again has reached to every house of India. It's so deep the Patanjali directly reminds every one of Baba Ramdev and not to forget "His" famous Kapalbhati and Anulom Vilom .
Patanjali Ayurved Ltd was started by Baba Ramdev and Acharya Balkrishna in the year 2006 , which today stands roughly as an Empire of INR 13000 cr. The revenue estimates only for fiscal 15-16 is INR 5000 cr. They are almost into every product we use today , giving tough competition of the Big boys out there in the market. From a small shop to big malls , online selling no stone of selling has been left unturned but this seems only the beginning , the beginning of a new phase of business in Indian Economy where saints were worshiped like Gods and today beating the big Tycoons in their area of specialization, professionalization, and perfection. The growth in the past ten years is remarkable.
What Marketing Lessons one may have from the story of Patanjali? Your valuable comments are most welcomed. But as far as I would say :
1: Know the subject in and out
2: Market Knowledge
3: Take the expertise
4: Keep the costs lower
5:Strong Distribution channel
6: Word of Mouth Marketing
7: Know the environment well , whether political/ economy
8:Touch the basic need of individuals
9: Promote the product.
Patanjali Ayurved Ltd was started by Baba Ramdev and Acharya Balkrishna in the year 2006 , which today stands roughly as an Empire of INR 13000 cr. The revenue estimates only for fiscal 15-16 is INR 5000 cr. They are almost into every product we use today , giving tough competition of the Big boys out there in the market. From a small shop to big malls , online selling no stone of selling has been left unturned but this seems only the beginning , the beginning of a new phase of business in Indian Economy where saints were worshiped like Gods and today beating the big Tycoons in their area of specialization, professionalization, and perfection. The growth in the past ten years is remarkable.
What Marketing Lessons one may have from the story of Patanjali? Your valuable comments are most welcomed. But as far as I would say :
1: Know the subject in and out
2: Market Knowledge
3: Take the expertise
4: Keep the costs lower
5:Strong Distribution channel
6: Word of Mouth Marketing
7: Know the environment well , whether political/ economy
8:Touch the basic need of individuals
9: Promote the product.
Good one .interesting content
ReplyDeleteGood one .interesting content
ReplyDeleteGood article Suhasini.
ReplyDeleteAlso, good branding strategy.
As you already mentioned Patanjali remind us of Baba Ramdev. We all buy Patanjali product beacause we know and trust Baba Ramdev as a brand.
Agree Dheeraj :) , thanks Priyanka :)
ReplyDeletereally good !
ReplyDeleteGreat Suhasini!
ReplyDelete